Tag: customer relationship management
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“Back to Basics” ideas for implementing a CRM program inside a business – Part 5
If you chose your CRM solution carefully, it should be flexible enough to adapt to evolving customer needs. Remember to test the software implementation before rolling it out. Never lose sight of the fact that the customer is the reason for your CRM implementation….
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“Back to Basics” ideas for implementing a CRM program inside a business – Part 4
It’s easier to start your implementation with a departmental focus, but when everyone in the company is connected to CRM – that’s when you’ll see the most exciting benefits of the software. Everyone has instant access to the critical information they need to keep driving the business forward…
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“Back to Basics” ideas for implementing a CRM program inside a business – Part 3
By integrating your accounting system and CRM, not only will you improve productivity, you are also able to report an immediate return on investment. A CRM solution should be accessible to you staff though different platforms, such as mobile devices so they are able to…
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“Back to Basics” ideas for implementing a CRM program inside a business – Part 2
Planning and preparation are essential first steps when considering a CRM system. These plans should include establishing a budget, planning for the costs associated with identifying vendors, testing applications, implementation, integration, training, and support…
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CRM Implementation Series: The Simplicity Illusion
Part 1 of The CRM Implementation Series. Most of us in the business world, will at some point in time be affected by a poorly executed implementation of a customer sales, marketing, and service management (CRM) solution. The companies that endure these failed implementations will typically have experienced corporate and personal stresses in one of…
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Gain Visibility Into Sales & Marketing Efforts To Drive Growth
Marketing, sales, and customer service departments can be busy places generating volumes of important data. It takes time to review separate reports and determine what is working well and which activities may not be generating the results you had intended. Get quick access to your business data, in a context that makes sense, and drive…
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Strengthen Customer Service And Loyalty With A Better CRM Solution
We’ve been told that it’s more cost-effective to keep an existing customer than look for a new one. Customer loyalty is important and that, in turn, makes customer service important. Improve customer service and satisfaction and nurture long-term relationships by implementing a customer relationship management (CRM) solution. Your customers have sought your business for one reason…
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Increase Sales Results From Your Marketing Efforts With CRM
A successful marketing program usually involves a bit more planning and a little less tossing darts at a dart board. While you may study your demographics and keep an eye on trends, there is an easier and more effective way to improve sales rates from your marketing activities – implement a robust customer relationship management (CRM)…
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Teach Your Team To Love CRM By Choosing The Right CRM Solution
Sales teams often have their unique way of working with customers and managing customer-related data. However, with everyone doing their own thing, your business will lack consistency and the visibility you need to know what’s going on in your sales department. Implementing a customer relationship management (CRM) solution can improve sales processes but if your team will…